Job Title: Social Media Manager

Location: Lekki Phase 1, Lagos

Salary: #150,000

Job Type: Full Time

Job Summary: We are seeking a creative and strategic Social Media Manager to join our dynamic team. The ideal candidate will be responsible for developing and implementing our social media strategy to increase our online presence and improve our marketing and sales efforts. You will work closely with the marketing team and other departments to create engaging content, manage our social media accounts, and analyze performance metrics to enhance our social media presence.

Key Responsibilities:

Develop, implement, and manage our social media strategy.

Stay up-to-date with the latest social media best practices and technologies.

Create, curate, and manage all published content (images, videos, written posts) on social media platforms.

Design and implement social media campaigns that align with business goals.

Collaborate with the marketing team to create a content calendar and ensure content is timely and relevant.

Monitor social media accounts and engage with followers to build a positive community.

Respond to comments, messages, and reviews promptly and professionally.

Identify and nurture relationships with influencers and brand advocates.

Track, analyze, and report on social media performance metrics using tools such as Google Analytics, Hootsuite, or similar.

Use insights to optimize content and improve engagement.

Provide regular feedback to senior management on campaign performance.

Ensure brand consistency in all social media messages and materials.

Represent the company at events, promoting our brand and engaging with the audience.

Qualifications:

Bachelor’s degree in Marketing, Communications, or a related field.

Proven work experience as a Social Media Manager or similar role.

In-depth knowledge of social media platforms

Strong understanding of social media KPIs and analytics tools.

Excellent verbal and written communication skills.

Creative thinker with the ability to generate innovative ideas.

Ability to work independently and as part of a team.

Familiarity with web design and publishing.

Proficiency in using social media management tools (e.g., Hootsuite, Buffer, etc.).