Head of Marketing

Job Title: Head of Marketing
Industry: Travel & Airline
Location: Lagos
Employment Type: Full-time
Salary: N1,200,000

Job Summary

We are seeking a dynamic and strategic Head of Marketing to lead our marketing efforts in the travel and airline industry. The ideal candidate will be responsible for developing and executing innovative marketing strategies to drive brand awareness, customer engagement, and revenue growth. This role requires a deep understanding of the aviation and travel sectors, digital marketing, customer experience, and data-driven decision-making.

Key Responsibilities

Marketing Strategy & Brand Management

• Develop and implement a comprehensive marketing strategy to enhance brand positioning and market share.
• Oversee the creation of compelling marketing campaigns to attract and retain customers.
• Ensure brand consistency across all customer touchpoints, including digital, print, and in-flight experiences.

Customer Acquisition & Engagement

• Lead initiatives to enhance customer loyalty and retention through innovative programs and experiences.
• Collaborate with sales and product teams to create targeted marketing campaigns that drive bookings and revenue.
• Leverage data analytics and customer insights to refine marketing strategies and improve engagement.

Digital Marketing & Content Strategy

• Oversee digital marketing efforts, including SEO, SEM, social media, and email marketing.
• Develop content strategies that promote the airline’s destinations, services, and unique offerings.
• Manage website performance, optimizing for user experience, conversions, and brand storytelling.

Partnerships & Collaborations

• Identify and build strategic partnerships with travel agencies, hospitality providers, and tourism boards.
• Lead co-marketing initiatives with global travel brands to expand market reach.
• Negotiate and oversee sponsorship deals, influencer collaborations, and media partnerships.

Performance Monitoring & Reporting

• Establish KPIs to track the success of marketing campaigns and initiatives.
• Provide regular reports and insights to senior management, making data-backed recommendations for improvement.
• Stay updated on industry trends, competitor activities, and emerging technologies to keep the company ahead in the market.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA is a plus).
• Minimum of 7 years of experience in marketing within the travel, airline, or hospitality industry.
• Proven track record of successful marketing campaigns that have driven brand growth and revenue.
• Strong expertise in digital marketing, CRM, customer segmentation, and analytics.
• Experience managing a multi-channel marketing strategy, including social media, content marketing, and performance marketing.
• Ability to lead, inspire, and collaborate with cross-functional teams.
• Excellent communication, negotiation, and stakeholder management skills.

Preferred Skills & Competencies

• Deep understanding of the travel and airline consumer journey.
• Experience working with airline loyalty programs and customer retention strategies.
• Proficiency in marketing analytics tools such as Google Analytics, HubSpot, and CRM platforms.
• Knowledge of industry trends, including emerging travel behaviors and digital innovations.