Growth Marketing Manager

Job Title: Growth Marketing Manager

Salary: N400,000 - N600,000

Location: Remote

Job Summary

We are seeking a highly motivated and data-driven individual to join our team as a Growth Marketing Manager. The ideal candidate will have experience in fintech or banking and possess a strong understanding of growth marketing strategies and techniques. As a Growth Marketing Manager, you will be responsible for developing and executing innovative marketing campaigns and initiatives to drive user acquisition, engagement, and revenue growth.

Responsibilities:

 -Develop and implement comprehensive growth marketing strategies and initiatives to drive user acquisition, engagement, and revenue growth.
 - Utilize data analytics and insights to identify growth opportunities and optimize marketing campaigns
.- Conduct market research and competitive analysis to stay informed about industry trends and opportunities.

- Collaborate with cross-functional teams, including product, design, and engineering, to align marketing efforts with product roadmap and business objectives.
-Create and manage multi-channel marketing campaigns, including digital advertising, email marketing, content marketing, and social media.
- Leverage marketing automation tools and analytics platforms to track campaign performance, measure key metrics, and generate actionable insights.

-Monitor and optimize conversion funnels to improve user acquisition and conversion rates.
- Develop and execute A/B testing and optimization experiments to improve marketing effectiveness
.- Collaborate with the creative team to develop compelling marketing assets, including landing pages, banners, and ad copy.
- Stay up-to-date with the latest marketing trends, technologies, and best practices.

Job Requirement:

Bachelor's degree in marketing, business, or a related field.

- 4+ years of experience in growth marketing, preferably within the fintech or banking industry like Opay, Palm Pay, Piggyvest, or Flutterwave.

-Proven track record of driving user acquisition and revenue growth through effective marketing strategies and campaigns.
- Strong analytical skills and ability to leverage data to inform decision-making.
- Proficiency in marketing automation tools, analytics platforms, and CRM systems.

- Experience with digital advertising platforms, such as Google Ads and Facebook Ads.
- Knowledge of SEO best practices and content marketing strategies.
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- Creative thinking and problem-solving skills.

- Ability to thrive in a fast-paced, dynamic environment.