Content Strategist

Job Title: Content Strategist

Salary: N200,000 - N250,000

Location: Virtual

Job Overview

We are seeking a proactive and motivated content to join our dynamic team. The ideal candidate will be responsible for producing and overseeing content that resonates with our target audience, supports brand objectives, and drives engagement across all channels.

Responsibilities

 Develop and implement effective content marketing strategies aligned with company goals.

 Lead the creation and management of content across multiple formats, including blog posts, social media content, email campaigns, whitepapers, and case studies.

 Conduct market research and audience analysis to identify content opportunities and improve messaging.

 Collaborate with cross-functional teams (product, marketing, sales, and design) to ensure content is aligned with brand voice and campaign objectives.

 Monitor, analyze, and report on content performance metrics, and use insights to refine and optimize strategies.

 Stay updated on industry trends and competitor content to maintain a strong and relevant brand presence.

 Ensure all content is accurate, well-researched, and compliant with regulatory guidelines where applicable.

Requirements:

 Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

 3–4 years of proven experience in content strategy, preferably in the fintech or finance industry.

 Strong understanding of digital marketing, SEO best practices, and content performance analytics.

 Exceptional writing, editing, and storytelling skills, with attention to detail.

 Ability to manage multiple projects and deadlines in a fast-paced environment.

 Proficiency in content management systems, social media platforms, and analytical tools (e.g., Google Analytics, SEMrush, HubSpot).

 A proactive mindset with a passion for creating meaningful and impactful content.