Content and Digital Marketing Manager (Hybrid)

Job Title: Content and Digital Marketing Manager (Hybrid)

Location: Ikoyi Lagos

Industry: Beverage and Tech

Salary: N250,000

Job Summary:

We are seeking a Content and Digital Marketing Manager to join our team. As the Content and Digital Marketing Manager, you’ll drive our digital presence through innovative content and strategic marketing. You’ll be at the heart of our efforts to engage audiences and boost sales, blending your skills in content creation, SEO, social media, copywriting, and email marketing.

Key Responsibilities:

Content Management:

Develop and oversee the content calendar to ensure timely and relevant updates on our website.

Craft, edit, and publish high-quality content, including blog posts, product descriptions, and web copy.

Collaborate with internal teams and external partners to source and produce engaging content.

SEO Specialist:

Perform keyword research and apply SEO best practices to enhance website visibility and rankings.

Optimize on-page elements like meta tags, headers, and image alt text for better search engine performance.

Analyze website performance using SEO tools, providing data-driven recommendations for improvement.

Social Media Management:

Create and execute strategies to boost brand awareness and engagement across platforms like Facebook, Instagram, X, and LinkedIn.

Develop and curate content, monitor trends, and handle social media interactions and advertising campaigns.

Copywriting:

Produce persuasive and engaging copy for digital channels, ensuring alignment with the brand’s voice and guidelines.

Proofread and edit all content for accuracy and clarity.

Email Marketing:

Design and implement email marketing campaigns from start to finish.

Develop email templates, write compelling copy, and design visually appealing emails.

Segment email lists, track performance, and optimize strategies based on analytics.

Analytics and Reporting:

Monitor and analyze key performance metrics across digital channels.

Provide regular reports on content performance, SEO, social media, and email campaigns.

Use insights from data to refine strategies and drive continuous improvement.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
• Proven experience in content management, SEO, social media, copywriting, and email marketing.
• Excellent writing, editing, and proofreading skills.
• Proficiency with SEO tools (e.g., Google Analytics, SEMrush, Ahrefs) and social media management tools (e.g., Hootsuite, Buffer).
• Experience with email marketing platforms (e.g., Mailchimp, Constant Contact) and CRM systems.
• Deep understanding of digital marketing trends and best practices.
• Strong multitasking and organizational abilities.

Personal Attributes:

• Proactive and self-motivated.
• Strong communication and interpersonal skills.
• Capable of working independently and as part of a team.
• Professionalism and integrity.
• Passion for the beverage industry and staying current with industry trends.