Social Media Manager

Job Title: Social Media Manager

Location: Lekki, Lagos

Salary: N200,000

Job Overview

We are looking for a talented Social media manager to manage our social media accounts (Instagram, Facebook, Google Business, Snapchat, Tiktok, LinkedIn and Business Directories).

You will be responsible for creating original text and video content, managing posts and

responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals.

As a Social media manager, we expect you to be up-to-date with the latest digital technologies and social media trends. You should have excellent communication skills and be able to express our company’s views creatively.

Ultimately, you should be able to handle our social media presence ensuring high levels of web traffic, customer engagement and sales.

Core Functions

1. Performing research on current benchmark trends and audience preferences

2. Designing and implementing social media strategy to align with business goals

3. Setting specific objectives and reporting on ROI

Functions

i. Perform research on current benchmark trends and audience preferences

ii. Design and implement social media strategy to align with business goals

iii. Set specific objectives and report on ROI

iv. Generate, edit, publish and share engaging content daily (e.g. original text, photos,

videos and news)

v. Monitor SEO and web traffic metrics

vi. Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency

vii. Communicate with followers, respond to queries in a timely manner and monitor

customer reviews

viii. Oversee social media accounts’ design (e.g. Facebook timeline cover, profile pictures and blog layout)

ix. Suggest and implement new features to develop brand awareness, like promotions and competitions

x. Stay up-to-date with current technologies and trends in social media, design tools and

applications

Job Requirement:

1. Proven work experience as a Social media manager

2. Hands-on experience in content management

3. Excellent copywriting skills

4. Ability to deliver creative content (text, image and video)

5. Solid knowledge of SEO, keyword research and Google Analytics

6. Knowledge of online marketing channels

7. Familiarity with web design

8. Excellent communication skills

9. Analytical and multitasking skills

10. BSc degree in Marketing or relevant field